Climate Links:
marketing
Can Scope3’s adtech execs tame the carbon emissions they once helped create?
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· English · Paywall
Adtech veteran Anne Coghlan explains how her latest gig Scope3 will help decarbonize the opaque industry she and co-founder Brian O’Kelley helped build.
HSBC climate change adverts banned by UK watchdog
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· English
The UK's advertising regulator has banned two HSBC advertisements for being "misleading" about the company's work to tackle climate change.
Companies do too little for the climate
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· Deutsch
Leading global companies that present themselves as climate pioneers are doing too little to protect the climate. And they are hiding how little. That is the conclusion of a study by climate experts published today.
239 Agencies Landed on Clean Creatives' Second 'F-List' for Working With Fossil Fuel Clients
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The report, released in partnership with Comms Declare, charts 15 years of activists' efforts urging the industry to drop major polluters
Moving Towards Ecologically Sustainable Advertising: The Five Fives
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Evocative | Made from mycelium
Organisation
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Ecovative pioneered the art and science of growing complete structures with mycelium. By up-cycling the byproducts of agriculture, we replace plastics, leather, meat, and other unsustainable products of industry and factory farming. Our Mycelium Foundry draws from a world-class biological library and uses cutting edge biotechnology to test the natural properties of specific mushroom strains, amplifying them for unique material applications at scale.
B Corps, sustainability and carbon neutral in retail
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· English · Paywall
Purpose Disruptors
Organisation
· English
Our mission is to catalyse the advertising industry’s climate transition to align with the IPCC’s 1.5 degree global warming target. We’re mobilising a network of advertising insiders to transform our industry together.
Ecoenclose
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Your one-stop shop for sustainable shipping solutions. We offer the world's most eco-friendly packaging supplies - recycled, recyclable, and naturally biodegradable packaging to ensure you can be proud of how you ship. Our shipping supplies include poly mailers, paper mailers, shipping boxes, and void fill - all of which meet our rigorous sustainability standards.
FTC Seeks Public Comment on Potential Updates to its ‘Green Guides’ for the Use of Environmental Marketing Claims
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· English
The Federal Trade Commission today announced that it is seeking public comment on potential updates and changes to the Green Guides for the Use of Environmental Claims. The Commission’s Green Guides help marketers avoid making environmental marketing claims that are unfair or deceptive under Section 5 of the FTC Act. The Commission seeks to update the guides based on increasing consumer interest in buying environmentally friendly products.
Clean Creatives
Organisation
· English
We’re a movement of advertisers, PR professionals, and their clients cutting ties with fossil fuels.
Climate action for agencies 101: the case for change
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· English · Paywall
In this series, we'll talk to marketing leaders about how they've embedded climate action into their agencies. Today, we talk to Sam Zindel, managing director at Propellernet and founder of Low Carbon Leaders, about how to get the ball rolling and making the case for change.
UK’s Advertising Regulator Publishes Rules on Making Carbon Neutral and Net-Zero Claims
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On February 10, the UK’s advertising regulator, the Advertising Standards Authority (ASA), announced the publication of updated guidance for advertisers making environmental sustainability-related claims to consumers, including use of the terms “carbon neutral” and “net zero.”
Future of Media: what net-zero carbon means for supply chains, plus Christmas ad innovations
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· English · Paywall
Why adland must work with ‘whole economy’ to fight climate change – including fossil fuels
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· English · Paywall
As Cop27 drew to a close, we sat down with Ad Net Zero chair Seb Munden to discuss the ad industry’s progress in addressing climate change.
Fossil fuel companies donated $700m to US universities over 10 years
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Funding at 27 universities can shift not just research agendas, but also policy in the direction the industry prefers, report says
Guacamole Airplane Sustainable Packaging Guide
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Too many business climate plans treat symptoms, not cause, says Dentsu sustainability boss
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· English · Paywall
U.S. petrochemicals giant Dow Inc and the Singapore government said they were transforming old sneakers into playgrounds and running tracks. Reuters put that promise to the test by planting hidden trackers inside 11 pairs of donated shoes. Most got exported instead.
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U.S. petrochemicals giant Dow Inc and the Singapore government said they were transforming old sneakers into playgrounds and running tracks. Reuters put that promise to the test by planting hidden trackers inside 11 pairs of donated shoes. Most got exported instead.
Effective ad campaigns are making UK’s carbon emissions problem worse
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· English · Paywall
Hundreds of scientists call on PR and advertising firms to drop fossil fuel clients
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More than 450 scientists have called on the PR and advertising sectors to stop the spread of disinformation in relation to the climate crisis, with a specific call for organisations to stop enabling fossil fuel giants to mislead the public on green claims.
"There is no alternative to the circular economy".
Article
· Deutsch
Peter Post has co-developed a concept for Circular Experience and Service Design. In this interview, he reveals how to efficiently design services and experiences for the circular economy.
Greenwashing in Zalando returns
Article
· Deutsch
Europe's largest online fashion retailer Zalando promises a sustainable approach to returns. But the company is deceiving customers, as an SWR investigation with "Zeit" and the research platform Flip shows.
Plus | Personal Care for a Happier Planet
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· English
The new marketing mission: making sustainability your competitive advantage
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· English · Paywall
As part of our Predictions Deep Dive, we sit down with Rob Mitchell, CEO, FT Longitude to discuss the evolving role of the marketer in leading the sustainability agenda.
New Data Reveals Preference for Sustainable Packaging Remains Strong in a Changing World
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New data reveals that consumer demand for eco-friendly and sustainable product packaging has proven remarkably stable and robust throughout the societal changes that have occurred in the last several years.
Clickbait sites have huge carbon footprints and advertisers urged to snub them
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· English · Paywall
Research finds that made-for-advertising websites provide no value to businesses while generating excessive amounts of CO2 emissions.
Creatives for Climate
Organisation
· English
Creatives for Climate is a global intelligence network of thousands of storytellers and sustainability experts radically re-skilling to tackle greenwashing in their work and use their creativity to drive change.
Das Bündnis für klimapositives Verhalten e.V.
Organisation
· Deutsch
We want to bring decision-makers in marketing and advertising onto the climate-positive path. We want to achieve that we use our power to actively drive climate-positive behavioral alternatives externally as well as internally in our industries. On this way we support as the alliance for climate positive behavior with the M4F Award, the M4F Insights & the M4F Climate Workshop.
Why ad agencies think net-zero carbon can offset media supply’s destructive global impact
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· English · Paywall
51% of digital advertising businesses aren’t measuring their carbon emissions
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· English · Paywall
A report by IAB Europe found marketers agree that measurement is the key to reducing digital’s carbon footprint – but they are lagging on action.
Ahead of Cop27, marketers reveal the real difficulties in going green
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Ahead of Cop27, marketers are wrestling with their role in the climate crisis. Some are more prepared than others. The Drum explores the key considerations.
How greenwashing fools us
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· English · Paywall
It’s hard to see through misleading claims, even for those who care about the environment. Be very skeptical.
Advertising adds extra 32% to annual carbon footprint of every person in the UK
Article
· English · Paywall
Latest research from Purpose Disruptors paints a stark picture of the C02 emissions caused as a result of advertising-driven consumption.
Big Oil’s green PR disproportionate to its investment, finds research
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Aviation giant KLM to face legal action in first major challenge to airline industry ‘greenwashing’
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Adland’s sustainability officers say pushing for change is an ‘exhausting rollercoaster’
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· English · Paywall
From disengaged stakeholders to patronizing board members, the ad industry execs in charge of controlling their companies’ environmental impact can often have their work cut out for them. We find out how it’s not always easy being green.
How Much Does an Ad Impression Emit Carbon?
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· English
Don’t Be Fooled by ‘Carbon Neutral’ Shipping
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· English · Paywall
Online shoppers are sometimes given the choice to pay a little more to make their purchase “carbon neutral” or use so-called carbon neutral shipping. In theory, for a few extra bucks, you can negate the greenhouse gas emissions caused by your online purchase.
What’s the carbon cost of the Super Bowl advertising frenzy?
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· English · Paywall
Super Bowl advertising in 2021 generated as much CO2 as 100,000 Americans that year. Does the industry’s showpiece event need a green overhaul?
‘We must go further, faster’: 5 key takeaways from the Ad Net Zero Global Summit
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One year on from its inaugural gathering at Cop26 in Glasgow, the Ad Net Zero Global Summit kicked off in London yesterday (November 9) to help advertisers and marketers address the climate crisis. Here’s what we learned.
How the industry must tackle digital advertising’s massive carbon footprint in 2023
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· English · Paywall
While most marketers express concern over climate change, programmatic advertising’s formidable carbon footprint persists. As part of our Data and Privacy Deep Dive, sustainability experts outline what needs to be done.
How digital marketing is directly contributing to climate change
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· English · Paywall
The planet is on fire – and digital marketing is partly to blame, argues columnist Samuel Scott.
Why advertisers think we’ve hit peak Black Friday carbon emissions
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· English · Paywall
A titanic onslaught of Black Friday and Cyber Monday campaigns resulted in what will likely be the highest carbon emissions from advertising this year. The Drum explores how brands can change their ways before next year’s retail event.
AMV BBDO is getting tough with clients on greenwashing
Article
· English · Paywall
The agency has launched a sustainability consultancy that will skill-up its staff on best practice and tackle the thorny issue of greenwashing with its roster of clients.
Empty ESG Pledges Ensure Bonds Benefit Companies, Not the Planet
Article
· English · Paywall
Sustainability-linked bonds let companies borrow cheaply if they meet environmental, social, and governance targets. A Bloomberg News analysis found those goals are weak