If the internet was a country, it would be the world’s 7th biggest polluter.
- Data Centers
Data centers and data transmission networks alone required up to 660 TWh of electricity in 2021.
There´s already a lot of renewable energy in use, but it´s not enough to reach net-zero in the near future.
Crypto mining accounted for up to 140 TWh of energy in 2021, which is roughly half of data center energy use.
Most of this is Bitcoin mining, far less is for Ethereum.
As Ethereum transitioned to proof-of-stake mechanism in September 2022, energy use for Ethereum is expected to be reduced by 99.95%.
- Social Media
Carbon impact of TikTok is at 2.63 gEqCO₂/min of newsfeed use on a mobile device.
That´s more than all other social networks. Have a look at our YOLO Calculator
The internet accounts for about 4% of global emissions (CO₂Eq), while the airline industry´s share is about 3%.
So the Internet´s share is not only larger, we think it´s also easier and faster to reduce.
+Analytics is our first solution to this.
Obviously, too many people don´t know about the energy consumption and carbon impact of many things.
Our certification badge and +Disclosure changes that and provides transparency.
And it has shown that it pays to advertise sustainability (as long as it´s not just greenwashing).
Certification badges for websites are available with +Analytics and Web Audits.